Incipia blog

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Total posts: 126

Should you Change Your App Category?

Gabe Kwakyi | November 2, 2016

Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...

Search Ads First Month Findings: AppsFlyer Report

Gabe Kwakyi | November 1, 2016

In one of the first studies of Apple search ads campaigns, App MMP AppsFlyer just released a search ads report on findings aggregated from campaigns for 50 apps, with 40,000 ...

Google Play Console Adds New Install Source UA Segment

Gabe Kwakyi | October 31, 2016

Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...

The Best Way to Analyze the Usability of Your Gestures

Hannah Levenson | October 31, 2016

Every tap, swipe, pinch that happens on your mobile app (or doesn’t happen) determines its overall usability. From swiping up to access a navigation menu or tapping to ...

The 10 Steps to Make Your App Idea a Reality

Gabe Kwakyi | October 28, 2016

Ten Steps to Get Your Idea into the App Store The time has come: you’ve got a great app idea and you want to take it to market. But how? Check out this excerpt of the 10 ...

Incipia App Teams Survey – October 2016

Gabe Kwakyi | October 26, 2016

Last week we launched the first of our App Teams Survey, sending a link out to our newsletter recipients and posting a poll through our Twitter page. Here are the results from ...

10 Tips to Scale Apple Search Ads Campaigns

Gabe Kwakyi | October 25, 2016

Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns are performing from a cost per ...

Why Negative Keywords are a Must for Search Ads Broad/Search Match Types

Gabe Kwakyi | October 24, 2016

Why Negative Keywords are Worth the Trouble In previous posts, we’ve extolled the importance of setting up separate campaigns for search match, broad match and exact ...

Apple Search Ads News: 10.21 Update

Gabe Kwakyi | October 21, 2016

What’s News With Apple Search Ads? Check out these eight updates to help you stay current on your Apple Search Ads knowledge: Apple’s search term data clawback ...

8 Content Marketing Strategies That Generate Leads

Gabe Kwakyi | October 21, 2016

Content marketing is one marketing channel that every business absolutely must invest in. Why? High conversion rate — given content marketing provides potential customers with ...