Incipia blog

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Total posts: 175

Apple Search Ads Study: Impact of Bid Changes

Gabe Kwakyi | January 24, 2017

In this study, we analyzed 50 different keyword bid changes from our Apple Search Ads campaigns to see how effective a lever adjusting bid was for influencing impression ...

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2017

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...

ASO Keyword Ranking: Best Practices to Earn a Top 10 Rank

Gabe Kwakyi | January 18, 2017

Our study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and actionable results very useful for ...

Live Review of ASO Tactics

Gabe Kwakyi | January 17, 2017

Looking for an example of how to analyze apps from an ASO perspective? Then dive into the brain of an ASO with this (slightly tangential) live review of two apps, one iOS and ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2017

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

How To Talk To Non-Technical People (for Developers)

Gregory Klein | January 13, 2017

Effective communication between developers and non-technical people can be somewhat of an art form. It’s an inherently tricky skill for each party to nail down given the ...

Diagram of ASO Factors by Priority

Gabe Kwakyi | January 12, 2017

Breaking down all the factors that play into app store optimization is difficult and not always easy to explain by plain text alone; so we put together a set of diagrams to ...

Strategies for Indie Developers to Promote Mobile Apps and Games for Free (or really cheap)

Nolan Clemmons | January 11, 2017

Introduction You’ve labored for countless hours building your dream mobile app, and are ready to launch. Now you’re thinking it’s time to think about ...

ASO Case Study: Google Play App Ranking Manipulation

Gabe Kwakyi | January 9, 2017

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...

ASO – 6 Resources for Keyword Research

Gabe Kwakyi | January 5, 2017

It can be a daunting task to try to identify all the different keywords to use when trying to optimize your app to be found by people searching in the app store. Not only are ...