Incipia blog

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Total posts: 127

8 Content Marketing Strategies That Generate Leads

Gabe Kwakyi | October 21, 2016

Content marketing is one marketing channel that every business absolutely must invest in. Why? High conversion rate — given content marketing provides potential customers with ...

Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)

Gabe Kwakyi | October 20, 2016

Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...

2 Steps to Optimize Your Site’s SEO CTR

Gabe Kwakyi | October 19, 2016

After sitting down to do some strategy planning one day a few months ago, my business partner and I decided to make investing in content marketing one of our core priorities, ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

7 Steps to Research Other Mobile Apps for a Competitive Advantage

Hugh Kimura | October 17, 2016

It’s said that preparation is the key to success. In all the excitement that comes with getting your new app out the door, don’t miss out on one of the keys success: ...

Google Play Launches New Dashboard Features

Gabe Kwakyi | October 14, 2016

What’s New in Google Play? Dashboards Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of ...

The Top 10 App Store Optimization Experts List: October 2016

Gabe Kwakyi | October 13, 2016

Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...

Why You Need to Reply to Your User Reviews

Gabe Kwakyi | October 12, 2016

Feature image credit: Picsart Google Play Listing One thing that Google does right that Apple could stand to learn from is allowing developers to reply to user ...

Case Study on the Effect of Apple Search Ads on App Ranking

Gabe Kwakyi | October 11, 2016

If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...

Apple Search Ads: 2nd Impression

Gabe Kwakyi | October 10, 2016

Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...