Incipia blog

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Total posts: 193

Tips on How to Talk to App Developers

Gabe Kwakyi | February 6, 2017

To the non-technical world, developers can often be considered pedantic, fastidious or any one of many other non-flattering adjectives for difficult to deal with. Indeed, the ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2017

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...

Live Review: Drawing Insight from User Reviews

Gabe Kwakyi | February 2, 2017

Looking for an example of how to analyze app user reviews from an ASO perspective? Then dive into the brain of an ASO with this (as per usual, slightly tangential) live review ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2017

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

ASO: 12 Did You Knows About Google Play

Gabe Kwakyi | January 30, 2017

While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2017

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

Co-Founder’s Tips on How to Not Break Up

Gabe Kwakyi | January 26, 2017

When it comes down to it, co-founding a company with another person is a lot like getting married to them and having a kid. You both sign a legal document affirming your ...

iOS 10.3 Updates Around Reviews

Gabe Kwakyi | January 24, 2017

Breaking news for iOS 10.3: As part the upcoming changes to the latest version of iOS 10 (10.3), Apple is finally planning to mirror a feature that has been much asked-for by ...

Apple Search Ads Study: Impact of Bid Changes

Gabe Kwakyi | January 24, 2017

In this study, we analyzed 50 different keyword bid changes from our Apple Search Ads campaigns to see how effective a lever adjusting bid was for influencing impression ...

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2017

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...