Incipia blog

All posts
Total posts: 213

iOS iTunes Connect App Analytics Bugs

Gabe Kwakyi | March 22, 2017

If you thought that your iOS app had suddenly been blessed by the gods with supernaturally high (in fact, impossibly high) retention statistics… We regret to inform you ...

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2017

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. New to App Store Optimization? The Essential ASO Resources List – every link you ever wanted to learn ...

Apple iOS App Store Optimization Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 14, 2017

This article includes tips for managing an app store optimization strategy, based on five of the most common mistakes that we see when performing app store optimization audits ...

App Store iTunes Connect Update 3.9.17

Gabe Kwakyi | March 9, 2017

3.10.17 Update: Apple appears to have reversed course, continuing to allow changes without a new build. Apple is going back in time with a new update to the iTunes Connect ...

Apple Search Ads Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 8, 2017

This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Google Ranking Algorithm Update – 2.27.17

Gabe Kwakyi | February 28, 2017

Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings.   Original Source: Sarah Perez of TechCrunch   ...

Web vs Mobile App Marketing: What’s the Difference?

Gabe Kwakyi | February 27, 2017

A couple of years ago, I made the shift from working in web marketing at Microsoft Bing Ads (PPC) to starting a mobile app agency and managing ASO and other types of app ...

Q&A Interview on UX Design with Golden Krishna, Designer at Google, Lecturer and Author

Gabe Kwakyi | February 23, 2017

Unlike most of the content found on our site, this Q&A goes against the digital grain and ferries fresh perspective into the mobile app designer, developer or ...