Incipia blog
Why Algorithmic Marketing is a Good Thing for Mobile Marketing
This post is a summary of a presentation by Gabe Kwakyi at the 2018 App Growth Summit event in New York, NY. You can find the slides here. This post is part 1 and focuses on ...
The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more
This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...
Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature
This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...
Chrome Plugin For Google Play Store Feature Graphics
ASO service provider The Tool has just added one more to its list of useful Chrome plugins for ASO marketers. In addition to a plugin that shows the actual Apple Search Ads ...
Apple Search Ads Shows Limit Ad Tracking (LAT) Conversions
Good news for Search Ads marketers! Apple has just released a way for folks to see how many users are being shown ads, but have LAT enabled. Limit Ad Tracking is a privacy ...
Google Play ASO Keyword Optimization - A Must Read
The term “keyword dance,” was coined by the ASO community and popularized by Daniel Peris, in order to refer to the dizzying and rapid change of keyword ranks for ...
App Store Keyword Algorithm Update 2.23.18
As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...
Google Play Releases ASO Holy Grail: Organic Keyword Downloads
Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...
5 Pro A/B Testing Tips
Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...
App Store vs Play Store ASO Diagram
The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...
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