Incipia blog

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Total posts: 127

Here’s How to Fix Apple’s Search Ads Platform

Gabe Kwakyi | October 2, 2016

Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How Does Search Match in Apple Search Ads Work?

Gabe Kwakyi | October 1, 2016

Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How the Apple Search Ads Auction Works

Gabe Kwakyi | September 30, 2016

Learn about the inner-workings of a PPC second-price auction like Apple search ads works. Don’t forget to check out our other posts on Apple search ads for the latest ...

Why Invest in App Store Search Ads?

Gabe Kwakyi | September 29, 2016

We’ve already covered why we think App Store search ads are Apple’s gift to iOS marketers from a high-level and quantitative perspective. Today we’ll keep it ...

Q&A Interview: Identifying a Niche and Building a Brand With Sylvain Gauchet (Co-Founder, Apptamin)

Gabe Kwakyi | September 29, 2016

When it comes to starting a business, one of the most successful strategies is to identify and capture a niche. Focusing on a niche enables a business to more effectively ...

Apple App Store Search Ads Now Available

Gabe Kwakyi | September 28, 2016

App Store Search Ads are Here! The wait since early Spring is now over. Apple has just taken the wraps off of search ads and is now letting app marketers and developers sign ...

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2016

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

Converting to Swift 3 – Lessons Learned

Gregory Klein | September 27, 2016

We are currently in the middle of converting the codebase of a medium-sized project, Gone, to Swift 3, and we knew that it wasn’t going to be a trivial process. Thus far ...

Bumble’s New User Verification Feature

Gabe Kwakyi | September 26, 2016

Feature Image Credit: Bumble, via Mashable Bumble has just launched a new and innovative feature in order to tackle fake profile abuse on its platform. The feature requires ...

90 Day Mobile App Retention Rates = 4%

Gabe Kwakyi | September 23, 2016

Feature Image Credit: eMarketer This Just in: 4% of Mobile App Users… Return to use an app again after 90 days, per research from Appboy in a new eMarketer report. ...