Incipia blog

All posts
Total posts: 204

Best Practices on App Icons from the Top 100 Apps

Gabe Kwakyi | December 29, 2016

We’re continuing on from two earlier studies of the top 100 app screenshots and the top 100 app descriptions, this time analyzing the trends of the top 100 App Store ...

Incipia App Teams Survey – December 2016

Gabe Kwakyi | December 27, 2016

Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...

SDKs: Which Power Ups Does Your App Need?

Gabe Kwakyi | December 22, 2016

SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...

AppsFlyer Announces In-App Ad Attribution

Gabe Kwakyi | December 21, 2016

AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...

ASO Lessons Learned: Optimization Prioritization

Gabe Kwakyi | December 21, 2016

Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...

The Comprehensive Mobile App Marketing Channels List

Gabe Kwakyi | December 20, 2016

When it comes to marketing your app, how many different options would you say you have to get the word out about your app? 10? 20? 25? Team Incipia did the research, ...

Apple Search Ads Study: CVR vs CPT as a Prediction Statistic

Gabe Kwakyi | December 19, 2016

Incipia here with another informal, yet still certified nerdy study on Apple search ads. This time, we started off exploring the question of whether Apple search ads campaign ...

Best App Description Practices From the Top 100 Apps

Gabe Kwakyi | December 15, 2016

Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...

How to Troubleshoot Your App Store Optimization Strategy

Gabe Kwakyi | December 14, 2016

Get the 411 on how to troubleshoot your app store optimization strategy. Image credit to ASO tool, App Annie. Let’s set the scene for a moment: say you’ve spent ...

Apple Search Ads News: 12.13 Update

Gabe Kwakyi | December 13, 2016

What’s News with Apple Search Ads? Check out these nine updates, tips and tricks to help you stay current on your Apple search ads knowledge: How Search Ads appear: ...