Incipia blog
10 Promoted In-App Purchase Icon Examples
Fact: Apple’s new promoted In-App Purchases do not have their own videos or screenshots and have descriptions limited to 45 characters. This means that the promoted IAP ...
How to Optimize for Promoted IAP (In App Purchases)
One of the major paradigm shifts in iOS 11 was the ability for apps to promote up to 20 of their In-App Purchases directly into the app’s product page, search results, ...
10 Examples of App Store Preview Videos
In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...
Why Search Ads are a Better Bet in iOS 11
The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...
A Case Study on Screenshot Design
Following up on our Android and iOS screenshots studies comes a real case study in screenshot optimization. This post is a summary-view of our approach in working with learn ...
ASO KPIs – How to Analyze App Store Optimization Performance
How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...
7 Steps To Not Be Rejected From The App Store
This is a guest post by Olivier Destrebecq, who provides iOS app strategy and development for teams creating their first app (MVP or v1). Join him at the French Riviera Mobile ...
The Devil is the Details:Strategic Thinking as a COO
Before my co-founder and I decided to make Incipia our full-time operation, I was working as software developer. At that time I spent almost all of my working hours writing, ...
New Apple Search Ads Features October 2017
Updated 10.13.17 One year later, Apple has released two dearly needed features: change history reporting and deletion of search ads entities, like inactive campaigns! By ...
A Case Study on Google UAC
Following on the back of our two “how to” optimize Google UAC posts comes a brief case study of how Google UAC can drive great results in achieving scale goals, ...
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