Incipia blog

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Total posts: 126

What Should your App Include in Settings?

Gabe Kwakyi | September 22, 2016

One question that may not come up as a hot topic when planning out a mobile app roadmap, yet which matters very much to the user experience is: What should be include in ...

Who’s Responsible for Knowing the App Store Guidelines?

Gregory Klein | September 21, 2016

Feature Image Credit: Apple With some pretty major updates to the App Store Guidelines, an interesting question arises: Who is responsible for knowing about the guidelines? My ...

Google Adwords Universal Ads Now Offer Post-Install Optimization

Gabe Kwakyi | September 20, 2016

Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...

What Does Apple’s Limit Ad Tracking Mean for App Marketers?

Gabe Kwakyi | September 19, 2016

Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...

Mobile App Push Notifications are Becoming Less Challenging

Gregory Klein | September 16, 2016

Feature Image Credit: OneSignal OneSignal is a Push Notification Service Worth Checking Out Almost every single app project that comes our way involves the use of push ...

From Microsoft Corporate Life to Working at a Startup

Gabe Kwakyi | September 15, 2016

Feature Image Credit: My Bing Team at SMX West! From a Corporation to a Startup For one full year now, my co-founder and I have dedicated ourselves to creating and growing a ...

4 Steps to A/B Test Your Way to Mobile App Success

Natalia Yakavenka | September 14, 2016

There’s no denying that apps are largely responsible for the incredible success of smartphones. Recent reports show that smartphone owners spend 90% of their mobile time using ...

iTunes Connect Dashboard Expands Sales & Trends for Subscriptions

Gabe Kwakyi | September 13, 2016

Feature Image Credit: Help.Apple.com In a September 13th update, Apple is now adding more data to its iTunes Connect dashboard in order to support its push for developers ...

What you need to know about iOS 10

Gabe Kwakyi | September 13, 2016

Feature Image Credit: Apple iOS 10 is here and has landed with a huge splash! Read on for highlights on what’s new: A Major iMessage Facelift Years after social media ...

Mobile App Monetization: Show me the Money

Gabe Kwakyi | September 12, 2016

Feature Image Credit: Supersonic For anyone looking to invest something valuable into building and getting an app to market, whether it be time, money or blood/sweat/tears, ...