Incipia blog

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Total posts: 127

3 Tips for Optimizing Google Universal Ads

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s universal ad campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest ...

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

Apple Search Ads News: 11.17 Update

Gabe Kwakyi | November 16, 2016

What’s News with Apple Search Ads? Check out these seven updates, tips and tricks to help you stay current on your Apple search ads knowledge: Search Ads Bugs: Negative ...

ASO Case Study: How to Pick the Best App Icon

Gabe Kwakyi | November 15, 2016

Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...

Google Play’s App Store Keyword Ranking Algorithm Update

Gabe Kwakyi | November 14, 2016

Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2016

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...

Tips on How to Write a Good App Description

Gabe Kwakyi | November 9, 2016

While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...

ASO Tool Mobile Action Creates Search Ads UI

Gabe Kwakyi | November 8, 2016

Count it! It’s been one month after Apple search ads launched, and there is now a platform for seeing your search ads data outside of Apple’s UI, just released by ...

Q&A: What Non-Profit Tech Community, HackerNest is up to in Detroit

Gabe Kwakyi | November 7, 2016

Despite what was regarded as a “cooling” of tech after a heady 2014 (manifested in outcomes such as the closure of Bizdom accelerator from Rock Ventures), the ...

Google Adds Country Conversion Rate Benchmarks

Gabe Kwakyi | November 4, 2016

Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...