Incipia blog
Yield Curves and Mobile Marketing Analytics
This post was written based on the presentation on Yield Curves at the App Growth Summit Masterminds Roundtable event in New York on January 29th 2020. In the context of the ...
Everything you Need to Know about the Explore Traffic on Google Play Store
This is a guest post by Maud Panier, who is Content & Social Media Manager at ASO Tool: TheTool. She enjoys sports, traveling and is always willing to discover new things ...
App Store Optimization Keyword Tool for Android ASO
Continuing on to the Android side of the ASO house, the team at Xyla has also launched a simple, useful Android ASO keyword tool, which is free to use. For the iOS side of the ...
App Store Optimization Keyword Tool for iOS ASO
No matter whether an ASO marketer is an expert or beginner, the process of managing keywords can remain a tedious process. This is especially challenging given that due to its ...
A First-Principles Approach to Growth
This is a guest post by Matias Honorato, who is the Growth Manager at Tally, the first automated debt manager app. In 2013 he founded his own startup, SlidePick, to later move ...
5 App Store Optimization Topics That You Should Care About
If you are managing an ASO strategy, then you probably have a lot on your plate between trying to figure out the latest algorithm changes, discussing the need for your ...
3 Tips for Optimizing Event-Based App Advertising Campaigns
In the last few years optimizing for CPI has given way to ROAS, retention-centric or cost per X event targeting, leading to the proliferation of event-based app advertising ...
Modern App Store Optimization: It’s no Longer SEO for the App Store. Incipia Miniseries
Q: How is ASO changing? What’s new in 2019? A: ASO is evolving quite significantly in the way that organic visibility is determined. At a high-level, there are four main ...
Mobile Marketing Strategies - Event Prospecting
This post is a summary explanation to go with this deck that was presented at the AppsFlyer MAMA East event in June 2019. You can access the slides here. The purpose of ...
Announcing the ASO Awards
Since its instantiation with the release of the Apple App Store, the field of App Store Optimization has grown tremendously, including the number of participants, complexity, ...
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