If you're new to the Incipia blog, start by skimming this post.
New to App Store Optimization?
- The Essential ASO Resources List – every link you ever wanted to learn about ASO
- The ASO Impact Chart – A handy matrix that compares effort vs impact of various ASO activities.
- Top 5 app store optimization mistakes we often see when auditing ASO strategies.
- 19 free keywords for ASO (you don't need to include these in your metadata).
- Examples of and ideas for Google Play feature graphics.
- The top differences between the Google Play Store and Apple App Store.
- Video: research for targeting a keyword.
- Video: comments on ASO for real apps.
- Video: keyword optimization for the Google Play Store.
- Video: navigating the iTunes Connect App Analytics dashboard.
New to Apple Search Ads?
- Search Ads 101: Tactics & Terms to know
- Top 5 Apple Search Ads mistakes we often see when auditing Apple Search Ads campaigns.
- How the Apple Search Ads auction works.
- 10 tips to scale Apple Search Ads campaigns.
- Top 10 FAQs on Apple Search Ads answered.
- Video: setting up your campaigns
- Video: deep dive on the proper campaign structure.
- Video: 3 apple search ads tips.
Want to go straight to the cream of the crop?
- View our most popular app marketing posts.
Want to learn about the various algorithm changes?
- Google Play Store ranking algorithm update February 2017 (this was a big one)
- Apple App Store ranking algorithm bug February 2017
- Apple App Store ranking algorithm update September 2016 (this was also a big one)
- Apple App Store ranking algorithm update January 2017
- How Google's keyword ranking algorithm works (comments on a Google Play Android developer blog post)
Want to get your nerd on and check out some cool, data-oriented studies?
- How to earn a top 10 App Store keyword rank.
- Keyword ranking strength in iOS app metadata.
- A study on app packs (SEO for apps).
- A study on the top 100 App Store app screenshot best practices.
- A study on the top 100 App Store app icon best practices.
- A study on the top 100 App Store app description best practices.
Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to firstname.lastname@example.org.
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