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Total posts: 204

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

7 Steps to Research Other Mobile Apps for a Competitive Advantage

Hugh Kimura | October 17, 2016

It’s said that preparation is the key to success. In all the excitement that comes with getting your new app out the door, don’t miss out on one of the keys success: ...

Google Play Launches New Dashboard Features

Gabe Kwakyi | October 14, 2016

What’s New in Google Play? Dashboards Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of ...

The Top 10 App Store Optimization Experts List: October 2016

Gabe Kwakyi | October 13, 2016

Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...

Why You Need to Reply to Your User Reviews

Gabe Kwakyi | October 12, 2016

Feature image credit: Picsart Google Play Listing One thing that Google does right that Apple could stand to learn from is allowing developers to reply to user ...

Case Study on the Effect of Apple Search Ads on App Ranking

Gabe Kwakyi | October 11, 2016

If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...

Apple Search Ads: 2nd Impression

Gabe Kwakyi | October 10, 2016

Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...

Top 10 Apple Search Ads FAQs: Answered

Gabe Kwakyi | October 7, 2016

Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...

Big Updates from Adjust

Gabe Kwakyi | October 6, 2016

Feature Image Credit: Adjust newsletter Mobile measurement partner Adjust has been steadily rolling out some big updates for app marketers to gain more insight into their ...

Q&A Interview: If you [Content Market] it, They Will Come with Laurie Galazzo (Inbound Marketing Manager, AppTweak)

Gabe Kwakyi | October 6, 2016

Starting a business can be as simple as filing a form and paying $25 (in Michigan). Yet, how do you get the word out and acquire customers once you’re open for business? ...