Incipia blog

All posts
Total posts: 127

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Key App Store Optimization Learnings Part 1

Gabe Kwakyi | June 17, 2016

Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...

iTunes Connect App Analytics Update: App Store Impressions

Gabe Kwakyi | June 15, 2016

Learn about iTunes Connect’s new App Analytics impression and product page view data and stay up-to-date on the latest trends in app store optimization by bookmarking ...

Why App Store Search Ads Will Trump iOS Marketing

Gabe Kwakyi | June 12, 2016

To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...

Apple Unveils App Store Search Ads – App Marketers Rejoice

Gabe Kwakyi | June 9, 2016

Feature image credit to Apple: Search Ads – App Store – Apple Developer Welcome to the Future of iOS App Marketing On  June 8th Apple announced a series of changes ...

Comparing The Accuracy And Utility Of ASO Tools

Gabe Kwakyi | May 24, 2016

Learn which ASO tool is most accurate in this study. Pick up more ASO best practices and learn the tips and tricks of the trade via other ASO posts! Given the ever-increasing ...

Which KPI Should I Use For My Mobile App Marketing Plan?

Gabe Kwakyi | May 24, 2016

Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...

ASO App Store Optimization

Gabe Kwakyi | May 24, 2016

ASO stands for App Store Optimization, and is the practice of optimizing the visibility of your app listing in the app store rankings (just like SEO for your website). Also ...

Deconstructing Why Apps Get Featured

Gabe Kwakyi | May 24, 2016

Figuring out the why apps get featured by Apple is a constant struggle for app developers large and small, as the reward of being featured is not only increased visibility and ...

5 Factors That Affect The Cost Of Developing An App Part 1

Gabe Kwakyi | May 24, 2016

When it comes to the world of mobile apps, one of the questions that business decision makers most frequently ask is: How much does it cost to develop an app? There are a ...